Young People & Money: Part 2
Young People & Money: Part 2 is about answering your burning questions and turning insights into action, with customized, brand-specific takeaways designed for you, or your clients.
So, if our report prompted conversation within your team, here are three ways you can get fresh, focused insight…
“After a long run of years working in FI, I haven’t seen much blunt representation of how young people feel about money. This delivers.”
Partner & Head of Strategy, Toronto-Based Agency
“So many research reports just spew obvious generalities. Yours truly taught me something new.”
Head of Strategy, Toronto-Based Agency
“I really enjoyed reading your report. A very strong articulation of the Canadian consumer sentiment that I’ve seen as well.”
Marketing Manager, ‘Big 4’ Canadian Bank
Moderated Follow-Ups
$500
The young people we spoke with were hand-picked for their powerful stories. They’re high quality participants you don’t find in most market research.
So, if you want clarity on the big questions that keep coming up in your team meetings, we’ll take them straight to one of our participants, and send you back a short, moderated video conversation that brings their lived experience to life.
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How it works:
We’ll host a briefing call to align on your question and understand your research agenda.
You can select a specific participant, or we’ll recommend one.
We’ll run a 5–10 minute moderated conversation, strategically probing to get at what matters most.
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What you get:
A private, shareable video link you can download or circulate internally.
A fast, cost-effective, way to validate a hunch, pressure-test an idea, or illuminate your next move.
Follow-Up Diary Study
$2,500
3 of 5 Seats Remaining!
If you’re struggling with adapting to the shifting attitudes of young people, but aren’t in a position to commission a full custom study, this is for you.
Join a shared follow-up study where we’ll tackle your most pressing questions. You’ll get access to new stories, synthesized findings, and practical implications you can act on right away.
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How it works:
We’ll align on your research agenda through a briefing call.
After gathering input from all study sponsors, we’ll design a shared diary guide.
You’ll provide feedback on your section, and have visibility into the other four.
We’ll run a 5-day diary study with 12 participants (Including those from Part 1 you want to hear more from).
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What you get:
Exclusive access to the Young People & Money follow-up study.
Fresh stories, synthesized findings, and insights tailored to your research agenda.
Custom Study
$25,000
A study built entirely around your brand, and your strategic questions.
If you need to dive deeper into youth financial behaviour in a way that is closer to your brand, this is for you.
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How it works:
We’ll align on your priorities and design a bespoke research plan.
Together, we’ll define the sample, approach, and creative exercises that will unlock new perspectives.
Faster Horses will do our thing, recruiting high-quality young people with unique perspectives on money
We’ll moderate your custom study, keeping you in the loop every step of the way.
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What you get:
A comprehensive report with actionable insights and a roadmap for how your brand can win with young people.
Real-time insights through backroom observation or in-field diary visibility
Optional virtual activation workshop session, to translate findings into strategy.
Whether you’d like to learn more about Faster Horses, or you’ve got a specific project in mind, we’d love to hear from you.